How to make good Instagram Stories for Business

Are you looking to expand your online business and take things to the next level with the power of social media marketing? Well, nothing will benefit your brand and business quite like buzzing Stories that tell your followers all about your brand while also inspiring them.

Instagram stories are great for product launches, getting feedbacks, generating leads, and expanding your business in general.

Have a structured campaign

If you are looking to create a brand image for yourself and market your business, you have to have great structure, even with something as transient as an Instagram story. Have clear goals you have set for each campaign, and stick to them.

Pyramid of priorities

Above anything else, you want your stories to draw traffic, then add value to people who see it, and finally, convert to active sales. The content you post on your stories should embody this pyramid.

Study the Competition and do some research

If you are going to try to compete in certain markets, you should scope out what your competition is doing with their own Instagram story and see if that inspires you. Do research too. Read articles and consult people with way more experience than you, and ask what works and what doesn’t.

Decide on post frequency

Decide what post frequency is best for you. Perhaps you want to post five times a day or five times a week, decide.

Use Business templates on graphics designs and animation tools like Photoshop and Canva

If you are not experienced with social media marketing, maybe you should look into the various design templates perfect for business and use them for your purposes. It’s easier to exploit the wheel rather than try to reinvent it.

Here are a couple of other great resources for image and video creation

  • Story heap
  • Promo
  • Bomerang
  • Filmora Go
  • Word Swag
  • Superzoom

Add Links

Remember to add links to your website so that you can drive even more traffic over to your business.


Don’t be quick to jump onto a specific template or settle on a uniform look. Experiment with your stories a little bit at first and see what works and what doesn’t.

Engage your Audience

Don’t just try to sell them, engage them by adding polls, Sharing and tagging new content on yoru website.